Phil Pugh, Partner at Acuity Law

Contact Details

Words From Our Clients

“We found Phil very easy to talk to. Understanding of the situation, the position and advice given.”

"Commercially astute and pragmatic."

Phil Pugh

Recent Work

Phil leads our London Corporate team. He has extensive experience of acting on a full range of corporate and commercial matters and frequently handles complex transactions, including business and share acquisitions, disposals and investments.

Phil has acted for clients across a variety of sectors and has particular specialisms in technology/IP and healthcare (including dental). He has worked with several university spin-out companies.

Phil has recently been active on behalf of clients in the PR/creative industries, and is the primary contact for leading logistics developer Verdion, as well as lead lawyer for award-winning medical device company Alesi Surgical Limited.

Phil is currently recognised as a “Next Generation Partner” which is a testament to his impressive work on several high-profile deals, including the sale of Swansea City Football Club to an American consortium, the sale of digital signage and IPTV provider Tripleplay Services to US-based Uniguest, and the sale of Hereford Contract Canning to Rutland Partners.

Phil is also a certified expert in data protection, having completed the EU General Data Protection Regulation Practitioner qualification awarded by the International Board for IT Governance Qualifications.

  • Corporate deals and transactions – mergers, acquisitions and disposals
  • Commercial contracts – assignment and licensing of brand rights and intellectual property rights, SaaS arrangements, software licensing, distribution agreements and outsourcing arrangements
  • Investments and equity arrangements
  • Private equity-funded transactions and PE-backed buy and build strategies
  • Corporate restructuring
  • Advising Holdings Limited ( in connection with its sale of the entire issued share capital of The Original Travel House Limited (Travel House) to Hays Travel Limited
  • Advising on the UK aspects of the merger between Zygo Holdings, a digital media and marketing agency that provides video production services in the gaming/streaming world, and Upload, Inc, a Texas-based company
  • Advising the sellers on the sale of USG Limited and the entire issued share capital of Ocean 247 Limited, both sporting goods manufacturers
  • Advising the Verdion group on multiple transactions worth over £200 million in aggregate, including investments and developments in Rosersberg (Sweden), Oberhausen (Germany), Hannover (Germany), Solrod (Denmark) and Rossington (UK)
  • Advising on the sale of Divergent Technologies Ltd, a London-based Web3 engineering team and a market leader in NFT and smart contract solutions, to US company, Proof Holdings, Inc
  • Leading on the acquisition by Cadastra Digital Marketing Ltd of Digital Ethos
  • Assisting the owners of Schwa Consulting Limited on their sale to Definition Agency Limited
  • Acting on the sale of IX Group subsidiaries to Kester Capital
  • Acting on the management buyout of St Helier Beverage Company
  • Advising Verdion on the establishment of Verdion Properties LLP and in connection with a long-term strategic with the Healthcare of Ontario Pension Plan to create a £1bn+ investment platform for logistics properties throughout Europe
  • Phil is listed as a Next Generation Partner by The Legal 500
  • The Commercial & Technology Team is ranked Tier 1 in The Legal 500
  • The Corporate Team is ranked Tier 1 in The Legal 500
  • The Corporate Team is ranked Band 1 by Chambers and Partners
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