Trade marks

Protecting the brands that drive business success.

Talk to our Intellectual Property Team.

A strong brand is one of the most valuable assets a business can own. It reflects reputation, builds customer trust and distinguishes a business in increasingly competitive markets. Protecting that brand is essential to protect the investment and future growth of any business that has a strong brand. Effective trade mark advice is therefore about much more than registration; it is about helping businesses secure and maximise the value of their intellectual property.

Our trade mark team provides commercially focused legal advice designed to help businesses protect, strengthen and grow their brands and we pride ourselves on providing innovative solutions, tailored to your specific needs that make a real difference. Whether advising a start-up launching a new brand, supporting an established business with international expansion or resolving disputes involving valuable intellectual property rights, our aim is to understand our clients and protect, defend and maximise their rights and interests.

We work closely in partnership with our clients, building trusted relationships based on collaboration and commercial understanding. By taking the time to understand our clients and the markets in which they operate, we can develop solutions that are tailored to their specific needs, support their business objectives and help them grow.

Our Specialist Trade mark Services

Our specialist trade mark team combines expert legal advice with commercial acumen to ensure that a proposed brand is not only registrable but also becomes an invaluable commercial asset. They help businesses avoid infringement issues early, strengthen brand value and build a secure foundation for growth and exploitation. Our trademark services include:

Securing registered protection, whether you are operating locally or internationally on a small or large scale, is a critical step in safeguarding a business’s identity. We advise clients on UK, EU and international filing strategies, draft, coordinate and advise on applications through appropriate registration systems to ensure efficient and effective protection. We help clients prioritise jurisdictions, manage costs and navigate differing legal requirements with your commercial objectives at the forefront.

Work Highlights

Renewable energy company – EU trademark oppositions
Successfully defending a series of simultaneous EU trademark oppositions over five years on behalf of a large renewable energy company, against an EU-based competitor, which reached the Fifth Board of Appeal.
Furniture design – copyright and design right defence
Successfully defending copyright and unregistered design right infringement claims made by an iconic British interior design company in relation to various pieces of furniture manufactured, designed and sold by our renowned client.
UKIPO – trademark registration hearings
Overturning decisions at hearings by the UKIPO on registration of trademarks.
SNC Mission Systems UK Limited
Advising SNC Mission Systems UK Limited in relation to protecting and exploiting its IP assets internationally.
Numeris Footwear Limited
Advising Numeris Footwear Limited on all aspects of its IP.

Speak to one of our expert Trade mark Lawyers

Whether you need to protect or commercialise your brand or resolve a dispute our specialist trade mark experts are ready to help. Get in touch with us for an initial conversation.

Get in touch

What Our Clients Say

The team are highly responsive, friendly and have strong knowledge of the industry

The team is very knowledgeable and responsive. They understand our business and provide proactive and solutions-driven advice.

Straightforward to work with, sensible advice to get things done with minimum fuss.

Available to call upon when we need to provide expert advice. Easy to work with and reliable in keeping us updated as registrations progress over a prolonged period.

Supporting and Protecting Your Business

We recognise that every brand represents significant investment, often over many years, and that is why we take the time to build genuine partnerships with our clients, learning about their goals, their markets and the challenges they face.

By working closely with our clients, we can provide advice that goes beyond legal technicalities. We focus on understanding the commercial realities of our clients and tailoring our recommendations to support broader business objectives. Whether launching a new venture, entering new markets or responding to a dispute, our advice is designed to help clients make informed decisions.

Our role is not simply to react when issues arise. Our aim is to become a trusted adviser to you and a long-term partner, supporting you throughout every stage of your development. By anticipating risks, identifying opportunities and providing clear, commercial guidance, we can support you in an increasingly complex marketplace.

A trade mark is more than a logo, a name or a symbol; it reflects your identity, reputation and promise to your customers. Protecting that identity requires legal advisers who understand its true value and who are committed to helping you succeed.

Our Intellectual Property Lawyers

Our commercial and technology lawyers are approachable, commercially minded and genuinely invested in the outcomes they achieve for clients. Get in touch directly, we are always happy to talk through what you need.

Meet the wider team

Cordelia Payne

Consultant Partner
Intellectual Property Team London
Learn more

Our expertise. We Also Advise and Support On

Intellectual property is a valuable business asset that often overlaps with broader commercial and corporate considerations. Apart from advising on a wide range of IP issues, we also offer a full range of legal services designed to support and protect your business at every stage including:

Full list of services about Services
Intellectual Property

Apart from copyright, our specialist team provide support and guidance on a wide range of intellectual property issues including trademarks, brand management, patients, IP development and IP disputes and litigation.

Learn more about Intellectual Property
Corporate

Expert legal advice and support from start-up funding to major acquisitions.

Learn more about Corporate Law
Employment & HR

A full range of employment and HR legal advice including TUPE advice, tribunal defence, HR documentation, management incentive arrangements and employment considerations on deals.

Learn more about Employment & HR
Need a law firm on a retainer with preferable rates?

Our Acuity Counsel Service provides you with your own dedicated team, with the ability to manage budget and control costs.

Learn more about Counsel Service

Ready to talk?

Whether you need to protect or commercialise your brand or resolve a dispute our specialist trade mark experts are ready to help. Get in touch with us for an initial conversation.