Brand Protection – Intellectual Property

Protecting your innovation. Helping your business grow & succeed.

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Protecting the process, methods, and results of creativity and innovation, including inventions, brands, and designs, is crucial to business success.

Our team of experienced IP lawyers provide specialist advice across the full spectrum of IP rights, including copyright, trademarks, and brand management, passing off, design rights, and patents.

We advise on all stages of IP development from registration, protection, portfolio management, commercialisation, and enforcement to brand strategy, revenue generation and internationalisation.

We advise on corporate structuring for IP, the exploitation of IP rights and tech transfer agreements, as well as the IP aspects of larger commercial or corporate deals. We also handle UK and international trademark and design filings.

On the contentious side, we enforce and defend IP infringement claims and undertake trademark and design prosecution work, filing and defending trade mark oppositions at a national and international level. We can also help with domain name disputes and competition law in an IP context.

Other areas of ARM that protect and support your business.

In addition to IP management, our ARM service provides a full suite of corporate reputation management tools. Whether you need an immediate crisis action plan or want to safeguard your business against an ever-growing list of threats, Acuity Reputation Management can eliminate any challenge to your corporate reputation. Our other 3 pillars of protection include:

Every business knows that data protection is of the utmost importance, safeguarding important information from corruption, theft, or loss. From support on data breaches to identifying business risk, our ARM service can support and protect your business.

Work Highlights

Our ARM team has advised many clients across a range of IP reputational management issues. A selection of recent work includes:

Made.com
Advising Made.com, a London-based homewares and furniture brand, on its IP position, agreements with designers and collaborations with a wellknown London museum.
Trinity Brands
Advising Trinity Brands, the owner of high-end fashion labels, on all business operations matters, including protecting the IP owned by the brands in the group and various IP licencing arrangements.
Leading national Charity
Advising a leading national charity on its business-critical IT and business transformation programme, including IP licencing, collaboration and commercialisation arrangements with the provider.
Global developer
Advising a global developer of advanced ultrasound skills training simulators on its commercial contracts and the protection of its proprietary IP rights.
Food manufacturer
Advising a food manufacturing business on various licencing and manufacturing agreements, and on strategies to protect and exploit its brand.

Meet Our ARM Team

Our specialist lawyers combine legal expertise with deep understanding and experience of reputational management issues. Get in touch directly, we are always happy to talk through what you need.

Aisha Wardell

Senior Partner
Commercial Litigation Team Dispute Resolution & Litigation Cardiff
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Chris Aldridge

Senior Partner
Employment Team Cardiff
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Cordelia Payne

Consultant Partner
Intellectual Property Team London
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Rachelle Sellek

Senior Partner and Compliance Officer
Commercial & Technology Team Cardiff
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Legal Services

Our Acuity Reputation Management service not what you need. Acuity Law offers a full range of legal services and other business solutions that make a real difference and help to support and protect businesses.

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General Enquiries

+44 (0)333 016 3553 [email protected] Connect on LinkedIn