Data Support

Data protection & digital hygiene; vital in today’s digital economy.

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Full data compliance.

Every business knows that data protection is of the utmost importance, safeguarding important information from corruption, theft, or loss.

As your business grows, your collection of data grows with it. Whether you’re collecting customer data, managing employee records, processing personal information on behalf of clients or storing data in the cloud, getting your approach right is vital with the legal and reputational consequences of data protection mistakes often significant.

Not only does the risk of storage devices lost in public places increase, but cybercriminals aim to take advantage of weak points in a firm’s security leaving you open to attacks. This type of attack affects businesses large and small, detrimental to brand trust, and can become very costly. Nobody is safe without the proper precautions.

As part of our ARM service, we offer a comprehensive Data Audit which identifies weaknesses and provides recommendations on how to fully protect your date.

We act for businesses across a wide range of sectors, including technology, healthcare, financial services, retail and professional services.

If you are unsure whether your current approach to data protection is where it needs to be, or you are facing a specific challenge, our team can provide the legal support and guidance needed.

Other areas of ARM that protect and support your business.

In addition to Data Protection, our ARM service provides a full suite of corporate reputation management tools. Whether you need an immediate crisis action plan or want to safeguard your business against an ever-growing list of threats, Acuity Reputation Management can eliminate any challenge to your corporate reputation. Our other 3 pillars of protection include:

Protect your brand and creative assets. Our service includes global IP audits and registrations and protection against brand misuse and infringements to Strategic IP management.

Work Highlights

Our ARM team has advised many clients across a range of reputational management issues. A selection of recent work includes:

Made.com
Advising Made.com, a London-based homewares and furniture brand, on its IP position, agreements with designers and collaborations with a wellknown London museum.
Trinity Brands
Advising Trinity Brands, the owner of high-end fashion labels, on all business operations matters, including protecting the IP owned by the brands in the group and various IP licencing arrangements.
Daily Mail retraction
Successfully claimed a retraction, damages, and a charitable donation from the Daily Mail on behalf of a private individual in relation to an article published about her private life.
National food producer
Advised a national producer in urgently preventing the publication of an article claiming that its food product contained animal bi-products.

What are the risks of non-compliance?

Non-compliance with data protection laws and industry regulations can expose a business to significant legal, financial, and reputational risks, particularly if it suffers a data breach. Non-compliant businesses face severe financial penalties, with regulatory authorities able to impose substantial fines as high as €20 million or 4% of annual global turnover, or legal sanctions for failing to implement appropriate security measures or protect personal information. A breach can also result in costly litigation, compensation claims, operational disruption, and increased regulatory scrutiny. Beyond financial consequences, customer trust and brand reputation may be severely damaged, leading to lost business and reduced stakeholder confidence. Our ARM service can ensure you maintain compliance through robust data governance, security controls, employee training, and regular audits, helping to minimise these risks and support your business resilience.

Meet the Team

Our specialist lawyers combine legal expertise with deep understanding and experience of reputational management issues. Get in touch directly, we are always happy to talk through what you need.

Aisha Wardell

Senior Partner
Commercial Litigation Team Dispute Resolution & Litigation Cardiff
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Chris Aldridge

Senior Partner
Employment Team Cardiff
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Cordelia Payne

Consultant Partner
Intellectual Property Team London
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Rachelle Sellek

Senior Partner and Compliance Officer
Commercial & Technology Team Cardiff
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Legal Services

Our Acuity Reputation Management service not what you need. Acuity Law offers a full range of legal services and other business solutions that make a real difference and help to support and protect businesses.

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